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November 16, 2010


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An important topic, and one that is being discussed quite a bit at philanthropy/ social enterprise functions lately.

For me, I would say the biggest reason Jet Li (and others who are looking to open their own umbrella) is being held up is simply a matter of economics, and that the GONGOs are not willing to give up the celebrities who campaign on their behalf...

Second to that, the lost "face", from losing your top celebrity. Third to that is that the GONGOs cannot compete on a competitive platform in their current state.


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