A New Approach
Although The Seven Faces of Philanthropy is written primarily to help fundraisers, it is also a fascinating description of the diversity of perspectives people have when it comes to philanthropy.
Instead of a one-size-fits all approach to fundraising, the book proposes seven unique philanthropic personalities. These seven ‘faces’ are broken down in terms of motivations and expectations surrounding charitable giving. Here are the key identifiers of each personality:
- Communitarians – Local is the key word here. For Communitarians, giving money to organizations based in their community just makes sense. Relationships from work are key in shaping both their desire to give and the practicals of where and how they do it.
- Devout – For the devout, giving is a moral imperative. Their faith commitment is key in shaping both why, where and how the devout give. Their religious community is also often a key source of information about giving as well as a recipient of donations.
- Investors – For investors, giving is viewed the same as any other business investment. It is important for them to see a return on their investment, either in personal tax benefits or other less tangible ones. In selecting a recipient of their giving, they often choose organizations that are efficient and focused on results.