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October 23, 2011

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The problem isn't with the need for new campaigns. It's government relations (how Chinese PR works) and corporate entrenchment. Also, countering slogans like "“Work hard for society! Tobacco can help you become an achiever!” (<- how clever btw) with tabacco warnings won't be effective. Slogans such as these contain embedded cultural values and frame around those values.

Has tabacco warning really deter smokers outside China from smoking? Not really. To many smokers, it's merely an annoying sign that disrupts the aesthetics of cigarette packaging. In the case of China, an idea may be to equate "tabacco" with "opium" and throw in elements of nationalism and history (ie. 100 years of humiliation, the opium war, the "sick man of east asia"). But then again, the main issue lies in government relations and economic factors.

As someone who smokes under stress and at social occasions, telling me that smoking will make me accumulate stomach fat and slow down my metabolism is a deterrent more powerful than any lung cancer warning.

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